Enter that code, and it was added to your UltraViolet account, giving you a digital version of a film as well as a physical one. That when you bought a DVD or Blu-ray, a film may contain a leaflet in it that in turn contained a code. UltraViolet, you may recall, launched around a decade ago, as the film industry’s attempt to head off digital piracy to some degree.
#Flixster support movie#
Over the past few months, we’ve been seeing how that pans out with the closure of the UltraViolet digital movie locker service. Basically: what happens if said companies stop trading, or get out of the movie business? Internet goes down? It’s no problem if you actually have a DVD/Blu-ray/Ultra HD 4K Blu-ray/HD DVD/Laserdisc/VHS/Betamax of the film in question.īut there’s a further problem, and that’s over the companies offering you digital downloads of your movies. Granted, as much as the marketing campaigns pushing you to buy a movie to own were always a bit folly (even though we all bought discs, all that in the eyes of the law gave us was a license to watch the film in a non-commercial screening), there’s something tangible nonetheless about having a disc in your hand. Whilst more and more of the marketplace heads towards digital downloads over buying physical discs of movies, there remains a degree of worry over just where people’s rights lie if they don’t have a disc in your hand.
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